Think Dirty – Shop Clean 4.13.1

Think Dirty is an invaluable resource for those looking to educate themselves about potentially harmful ingredients in their cosmetics and personal care products. It is an independent platform that enables users to compare products effortlessly while shopping. By simply scanning the product barcode, Think Dirty provides clear and accessible information, tracks the presence of harmful substances, and offers cleaner alternatives.

• Search Functionality: With over 850,000 cosmetics and personal care products in our database, primarily from Canada and the U.S., users can easily search for products using keywords or barcode scanning.
• Personalized Ingredient Preferences (Premium): Save time by pre-selecting your allergens and ingredient preferences to personalize your shopping experience. Receive ingredient alerts when flagged substances are found in products you view.
• Ingredient Search (Premium): Unlock detailed information about ingredient usage, health impact, sources, and product containing those specific ingredients.
• Curated Categories Search (Premium Feature): Unlock access to our curated specialty lists, such as Mineral Sunscreens, SLES-Free Skincare, and Vegan Makeup.
• Dirty Meter®: Get a comprehensive rating accompanied by detailed yet easily understandable information regarding ingredients, certifications, and potential health impacts.
• My Bathroom Rating: Keep track of the products currently in your bathroom. Learn your bathroom's current rating and monitor your progress in "cleaning" it up.
• Upvote Non-Rated Products: Participate actively by upvoting non-rated products. By aggregating user responses, we reach out on behalf of our users to encourage brands to verify and rate their products.
• Shopping Lists: Save products for easier and faster shopping experiences.
• Shop Now: Purchase products directly from reputable retailers such as Amazon.com, Amazon.ca, Well.ca, Sephora.com, and Amazon.co.uk.
• UPC Submission: If you come across a missing product, use your device's camera to scan its barcode and capture the list of ingredients with OCR. Share it with us, and as a token of our appreciation, receive a discount code for our beauty box subscription. We'll notify you once the product is added to our database.

Think Dirty has gained recognition and acclaim from various notable sources, including Bloomberg, New York Times, O Magazine, Today's Show, NPR, Fast Company, Huffington Post, TED Blog, Allure Magazine, The Atlantic, PSFK, New York Magazine, Buzzfeed, Consumer Reports ShopSmart Magazine, Global News, Toronto Star, City TV, CTV, App Central, Brit + Co, Refinery 29, Telegraph, The Guardian, and Design Taxi.

"What changed my routine and really my life is the Think Dirty app." - Ruby Rose

Think Dirty has been honored as App of the Day 2021 and received the Fast Company World Changing Ideas Awards - North America Overall in 2020. It has also been recognized by the TED Blog as one of the "25+ Apps To Make Your Everyday Life Easier" and listed in Allure Magazine's "7 New Beauty Apps You Need to Download Now" and Glamour Magazine UK's "The Beauty And Fashion Apps You Need To Download ASAP."

“It helps me make informed choices on products that I am bringing home.” – TED Blog Staff, Kyle Shearer

"Tse's quest for greater transparency is personal. Her mother is a breast cancer survivor so she's sensitive to hidden dangers in the products around us." – Fast Co. Exist

"Think Dirty miiiight be the best app ever" – Grist

"An App That Helps You Find the Safest Make-up." – The Atlantic

"With a tool like Think Dirty, consumers can help find and promote good companies that are using non-toxic ingredients. You shouldn’t have to be a toxicologist to know how to find safer products." – Janet Nudelman, Campaign for Safe Cosmetics

As a small team, we are committed to expanding our database to accommodate the numerous product submissions we receive from our international users. We invite constructive feedback and encourage you to reach out to us at [email protected] with any comments or suggestions you may have.